'Run Cactus Kid Run' Print Campaign shot in Mexico by Advertising and Fashion Photographer RAMES XELHUANTZI www.ramesphotography.com
‘Run Cactus Kid Run’ is advertising campaign for Oasis (drink) by The Coca Cola Company. The campaign is launched in summer 2008 in the UK.
The campaign tells the story of Cactus Kid, a missunderstood anti-hero whose only crime is not liking water, and loving "Oasis"
'Cactus Kid's character and the Run Cactus Kid Run campaign were created by advertising agency Mother [www.motherlondon.com] and the online content was created by digital advertising agency, Glue London.
The 'Cactus Kid' was brought to life by the Oscar winning makeup artists at Stan Winston Studios in LA (Alien, Terminator, and Jurassic Park ).
Cactus Kid is inspired by James Dean and Steve Mc Queen He appears to be part man and part cactus. His mysterious past is unclear and he never speaks a word. He has run away with his pregnant girlfriend Cactus Girl and is now living on the lamb.
